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Digital Switch Company - Landing Page website development. Get visitors to buy your product!
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LANDING PAGE AS A WAY TO GAIN CRITICAL MASS

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WHAT IS THE LANDING PAGE?

Landing page is a website that contains basic information about a product or service that a company offers. As a rule, the transition to landing is made on the links from advertising. Landings demonstrate the effectiveness of advertising and allow you to expand your audience. Landing pages contain general information about the service and its benefits.

Landing page must be designed according to certain rules and have a specific structure to be effective. This is a marketing page for which marketers use a special marketing concept - AIDA (attention, interest, decision, action). Effective LP includes a set of elements:

  • Nagging concise header
  • List of benefits
  • Trust section
  • Call to action

Since landings are created for the purpose of sales, each word and any component of a one-page site should unobtrusively, without pressure, prompt the visitor to action. A quality one-page will not let go of the visitor, will demonstrate brightly and vividly all the benefits and will encourage to make a decision. Effective landing should have a concise design that does not distract the reader from becoming familiar with the basic information.

Landing Page template

LANDING PAGES ARE BETTER FOR:


In the future, two types of companies will remain on the market: those on the Internet and those who went out of business. Bill Gates

Landing is indispensable for advertising and selling specific goods and services, because it has a lot of advantages:

  • Offers specifically and to the point;
  • Allows to increase the interest of visitors;
  • Differs extremely simple and affordable navigation;
  • Concentrates the potential buyer’s attention on a specific offer;
  • Developed quickly and brings results;
  • The page loads quickly because there are no "heavy" elements;
  • Differs extremely simple collection of statistics;
  • Allows you to create a full-fledged customer base;

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